Account based marketing is the new norm of targeted online sales pitch for capturing the attention of the high profile prospects and stakeholders. Although social media content marketing is an invaluable unit of digital sales funnel but depending on the creative efforts of the team, you can win the attention in a jiffy.
What is Account based marketing is all about and why you should have it for effective marketing tactics?
“Wordstream”, define account based marketing at par with something as, “steroids”, yes steroids effect on human body is well known worldwide.
Email marketing click through rate depends on various factors and the most significant includes the subject line content that can attract the attention of the viewer.
Every second professional person is pretty busy in economic day today activities which can either be a business startup, SME or an enterprise, the fate of the email access in the inbox basically goes through subject line.
Automation in marketing ease the process but creativity in automation diminish the demarcation line of cold and hot lead
- Image speaks a thousand words and creatives spell a magic for further journey of email marketing.
- Account based marketing is primarily focussed on high value accounts which can become possible prospects
- Identifying customers and prospects together with key stakeholders in niche businesses for B2B marketing via various online marketing strategies and tactics covers the foundations of a streamlined account based marketing.
- Compiling each aspect into a crisp copy for product description plays a vital role in B2B marketing.
We have almost entered the end of the 21st century with cyberspace connectivity booming with 4G and sophisticated technology disruption visible in workstations.
- There are 1.24 billion websites in the world and mobile traffic takes 52 percent of internet traffic worldwide.
- It’s a prime sales tactics to create a burning sense of urgency; as urgency is a powerful tool in the world of online digital marketing to drive conversion and close deals.
- Open source CMS can be integrated for content marketing and email database can be created with the help of plugins like Mailchimp.
- We have high-end business software namely salesforce and Dynamics 365 which is more of a dynamic CRM for end to end customer retention.
- These business software comes handy with social listening for complete social media marketing and optimization.
New tech boast dynamic marketing for 360 degree prospect targeting
The promise and challenge of behavior targeting is overcome with handy tech innovations like Big data, Predictive Analysis, Machine learning and Artificial Intelligence.
Social media giants such as Facebook and Twitter Incorporations now dearly long for India for business expansions. Though e-commerce seems to be the thing of the past, we have social commerce, a new brand bandwagon in digital businesses.
Facebook user base of 1.49 billion in sync to email marketing is the right fit for digital marketing.
Even Facebook has integrated Chatbot to ease customer company interaction on business pages. So, getting an email Id of the visitors is not a big deal when there is no one to communicate physically on Facebook page, as real-time Chatbot communication is proving to be a boon to the businesses.
Today India stands at place 5th in top 10 software services companies worldwide with an export of 126 billion dollar of software. The one facet of monopoly where India leads China is software manufacturing with young tech professionals of 4.6 million people who are software professionals holding plumb posts in software industry.
This is the golden era of online business expansion offshore and onshore with the goodies of account based marketing in proper sync with organic and paid SERP rankings on major search engines like Google, Bing and Msn
In India the purchase rate of Smartphone per month by Indian stands at 35 million. Worldwide Smartphone users accounts to 2.6 Billion in the upcoming year 2019. Also, the very popular professional networking site LinkedIn acquired by Microsoft opens plethora of opportunities for finding the prospect in one go
India we have companies with market cap of 350 Billion and LinkedIn presence of the major business houses opens bilateral exchange of email ID for account based marketing.
This is the optimum time for every business owner to leverage the indispensable tech advantages to boast digital presence.
Content videos, vlog, Facebook videos multiply organic reach for effective conversion with call to action button.
Contact database is an asset for the companies for business growth, as 328 million monthly active users on Twitter proves to be an optimum must have dedicated account based marketing platform for lead generation.